Privacy Policy

Last updated: 01 June 2026

This Privacy Policy describes how AI Search SEO / WP Tools (“we”, “us”, “our”) collects, uses, and protects personal data when you use the website https://wptools.online and when you purchase or use the AI Search SEO product.

Who We Are

Data controller: Stoboe Ltd
Website: https://wptools.online
Contact email: support@wptools.online
Address: Apartment 34, Floor 9, 29 Arseniy Kostentsev Street, 2700 Blagoevgrad, Bulgaria

WP Tools is operated by Stoboe Ltd.

What Data We Collect

Depending on how you interact with our site, we may collect the following categories of data:

2.1. Data You Provide Directly

Email address.
Any information you submit via the contact form.
Information related to a support request, license inquiry, payment, or refund.
Order details when you purchase the product.

2.2. Data Collected Automatically

IP address.
Browser type and device information.
Operating system.
Referring URL and technical logs.
Site usage data, including pages visited and approximate visit duration.

2.3. Data Related to Purchases

Payments may be processed by a third-party payment provider. We do not store full payment card details. We may receive information about payment status, order number, product name, amount, currency, transaction date, and data required for accounting and customer service purposes.

How We Use Your Data

We use personal data for the following purposes:

To respond to inquiries submitted via the contact form or by email.
To process orders, payments, licenses, product access, and customer support requests.
To fulfill contractual obligations to customers.
To issue accounting documents and comply with legal obligations.
To protect the site, prevent abuse, and maintain security.
To analyze and improve the performance of our site and services.
To send service-related communications regarding purchases, licenses, support, or important changes.
For marketing communications, only where a valid legal basis exists.

Legal Basis for Processing

We process personal data on one or more of the following legal grounds:

Performance of a contract – when you purchase the product or request support.
Legal obligation – for example, accounting and tax requirements.
Legitimate interests – to protect the site, prevent abuse, provide technical support, and improve our services.
Consent – where required, for example for certain cookies or marketing communications.

Cookies and Similar Technologies

The site may use cookies and similar technologies for:

proper functioning of the site;
saving user preferences;
security and fraud prevention;
traffic and performance analysis.

Where required by law, non-essential cookies are only activated after you provide consent.

5.1. Cookie Types

Necessary cookies – required for the basic functionality of the site.
Functional cookies – remember preferences and enhance usability.
Analytical cookies – help us understand how the site is used.
Marketing cookies – used only if marketing tracking is actually implemented and where valid consent exists.

You can control cookies through your browser settings. Restricting cookies may affect site functionality.

Who We Share Data With

We may share data only where necessary with the following categories of recipients:

hosting providers and technical subprocessors;
payment providers and e-commerce platforms;
accounting and legal advisors;
email service or anti-spam providers;
government authorities, where required by law.

We do not sell personal data to third parties.

International Transfers

Some providers we use may process data outside the European Economic Area. In such cases we apply appropriate safeguards, such as Standard Contractual Clauses or use of providers with an adequate level of protection.

How Long We Retain Data

We retain personal data only for as long as necessary for the purposes for which it was collected, unless a longer period is required by law. For example:

contact form inquiries – for a reasonable period required to process and follow up;
order and payment data – for the periods required by accounting and tax legislation;
technical logs and security data – for a limited period necessary to protect the site.

Your Rights

Under applicable law, including the GDPR, you have the right to:

access your personal data;
rectify inaccurate data;
erasure, where applicable;
restriction of processing;
object to certain types of processing;
data portability, where applicable;
withdraw consent at any time without affecting the lawfulness of prior processing;
lodge a complaint with the competent supervisory authority.

Data Security

We apply reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or unlawful disclosure. However, no system can guarantee absolute security.